ReWork the Bay Staff
ReWork the Bay is hosted by the San Francisco Foundation, and supported by three diverse experts.
Initiative Officer Brianna Rogers partners on ReWork’s fundraising efforts and leads our systems change projects focused on building worker power, workforce training and advancing job quality. Brianna grew up in Berkeley, attended Berkeley City College where she served as one of two student delegates to the Peralta Community College District, then transferred to UC Berkeley as a first-generation, re-entry student parent, earning her bachelor’s degree in Rhetoric Studies. While at UCB, Brianna developed innovative programming for the UC Berkeley’s African Student Development Center and the Department of Equity and Inclusion. She went on to receive her master’s degree from the McCourt School of Public Policy at Georgetown University, got her start in philanthropy as a National Urban Fellow at the Andrus Family Fund in New York City. In October 2020, she joined the San Francisco Foundation’s Partnership for HOPE SF team, where she worked until joining the ReWork team in 2022.
As a system-impacted Black woman who now has access to funding power, advocating for worker rights and building worker power in 2024 feels more urgent than ever. I see this moment as a unique opportunity to address the deep-rooted disparities in labor conditions, pay equity, and workplace discrimination that have disproportionately impacted our communities for far too long. With this influence, I’m committed to challenging the systemic injustices that have historically silenced our voices, pushing for policies that guarantee fair wages, safe work environments, and protection from harassment. This fight is not just for my own empowerment but for future generations. By standing up now and pouring resources into strengthening individuals and equipping workers with the tools they need to thrive — I hope to create lasting change, ensuring that all workers—especially those from marginalized backgrounds—receive the dignity, respect, and equality they deserve.
ReWork had me at “Hello.” Three years later I feel the same way; after finding a meaningful career in ReWork The Bay, I’ve realized the profound shift from simply exchanging time for money to engaging in work that resonates with my values and purpose. It’s no longer about the hours spent or the paycheck earned, but about the impact I’m making and the lives I’m helping to uplift. Working in alignment with my values has brought a sense of fulfillment that money alone could never provide. Equally important is collaborating with people who share these values, as it creates a supportive environment where authenticity and a shared mission drive real change. Together, we’re not just working—we’re contributing to something bigger than ourselves, making a lasting difference in the world. When I realized that, I knew I made the right choice to join the ReWork team!
I am an Irish twin. My sisters who are identical twins are only 1 year older than me.
Associate Initiative Officer Janelle Coronado leads ReWork’s communications work including convenings and manages key ReWork relationships including the Equity at Work Council and other partners. Janelle joined the ReWork the Bay team in 2023 having served foundations, public officials, and grass roots community organizations for over 10 years. She has played key roles at the East Bay Community Foundation, served as a Fellow for San Francisco’s Board Supervisor Shamann Walton’s Office (District 10), and supported the San Francisco Latino Task Force as an Executive Assistant and Special Projects Lead. More recently, Janelle consulted with San Francisco local organizations in education and poverty relief, providing recruitment, capacity building, labor/management collaboration, and administrative support. Janelle received her bachelor’s degree in International Relations, with a focus on human rights and economic development.
I define “worker power” as both the individual and collective agency, dignity, and security for workers within their employment, regardless of their position or occupation. If someone is a fast-food worker, a firefighter, a vice president-of-whatever, or a custodian; all of these workers deserve the opportunity to have an equal voice and the right to organize within their employment, pay equity, and receive dignity and security as their counterparts. In my opinion, if worker power continues to be perceived as relative to someone’s individual background or socioeconomic status, deeper inequities will prevail.
I felt my realization very early on – within my first few weeks to be exact! The magic moment was at my first Equity at Work Council (EWC) meeting. ReWork had just embarked on the power shift of decision-making and “approval” from ReWork’s funders to the EWC members. I remember being in absolute awe of how the EWC members— these incredible leaders from incredible organizations— spoke so freely and really pushed the ReWork agenda toward community accountability. It shook the perception of philanthropy and the “grantmaker versus grantee” dynamic I had been groomed to accept in my previous 10 years of experience. That’s when I knew I made the right choice.
I am an ultimate NERD. I’m talking high-level Dungeons & Dragons (I started out playing tabletop quests for 12 hours straight, with friends who took their characters very seriously) to fiercely debating the original StarWars lore before it became popular with Disney “magic.” My most recent debauchery has been with video games – usually RPGs and MMORPGs. The second: I used to surf! I’ve had some knee injuries since my days on the water, but I hope to get back out there again soon.
ReWork the Bay Director Rob Hope is responsible for leading execution of ReWork the Bay’s strategy, as well as fundraising, grantmaking, budget management and partnership building. Rob joined ReWork the Bay in October 2017, after serving as Chief Program Officer at Rubicon Programs. Prior professional experience includes all levels of workforce development direct services, program evaluation and policy analysis, and community building work. Rob has a Bachelor’s in Sociology from Vassar College and a Master’s in Public Policy from UC Berkeley.
It’s important to me because I believe deeply in the humanity and potential of all people, and that all people deserve security, dignity and agency. As a white man who experiences considerable privilege in my life, I feel a responsibility to do my part to create a future where all people are seen, heard and valued. Because work is central to our identities and our ability to realize our life goals, I believe making work equitable is an important step toward that future.
There have been so many moments. One moment that comes to mind is our first funder community of practice in 2020 focused on how racial capitalism undergirds so much of the inequities in the labor market (and the broader world) and how it shows up within philanthropy. Despite having to shift the community of practice completely online due to the pandemic, we still saw amazing engagement from a diverse cohort of philanthropic professionals. We heard and saw our colleagues grapple with the new perspective they were building, apply that perspective to both their funding strategy and their personal journey within philanthropy, and embark on institutional change projects within their foundation to try to undo the problematic practices within philanthropy that perpetuate racial capitalism and the deep inequities that result from it. That experience convinced me that philanthropy can change and that ReWork can play a pivotal role in helping steward that change.
I enjoy learning about and connecting with my ancestral roots. For example, I have tattoos of all my family members’ names written in an ancient Irish alphabet called Ogham.